Monday, November 27, 2017

Digital Literacy 101

There has been a lot of talk in the news lately about the abundance of fake news. Fake news is information deliberately posted to confuse people, drive traffic to websites and in many cases can have a significant impact. We know from class that anyone can create a website. It is now our job to become detectives of what is real vs. what is fake.

Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:

  1. Native Advertising - advertising that tries to sell or promote a product in the guise of a news story
  2. Traditional Advertising - most common advertising that sells or promotes a product 
  3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following website banner and answer this question: 


Is this native advertising, traditional advertising or a news story and why? 

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4 comments:

  1. EmilyDecember 4, 2017 at 9:42 AM

    This advertisement is an example of traditional advertising because it is promoting the product/website by using a catch phrase as a hook. It also includes a code for a coupon that will get the customers to want to buy what they are offering.

    ReplyDelete
  2. AlikiDecember 5, 2017 at 1:59 PM

    Using a slogan or catchphrase, the advertisement draws viewers in to visit the website. This is known as traditional advertising.

    ReplyDelete
  3. RachelDecember 7, 2017 at 5:49 AM

    This is traditional advertising because it is just trying to sell a project.

    ReplyDelete
  4. AnonymousJanuary 8, 2018 at 6:35 PM

    I think this is traditional Advertising. Because traditional advertising is most common advertising that sells or promotes a product .

    ReplyDelete

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