- Native Advertising - advertising that tries to sell or promote a product disguised as a news story
- Traditional Advertising - most common advertising that sells or promotes a product
- News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following two website banners and answer this question:
Which are these an example of: native advertising, traditional advertising or a news story and why?
Which are these an example of: native advertising, traditional advertising or a news story and why?
Credit: Stamford University Study: https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf
The first advertisement is an example of a news story, because it contains factual information about a subject, in this case the California almonds, and answers who, what, where,and how. The second example, I think, is an example of native advertising, because it looks like a news story, but if you were to click on it, it might lead to a website that sells something related to the topic.
ReplyDeleteSince the first advertisement has information on the subject it regards, it is considered a news story.
ReplyDeleteThe Second advertisement looks like a news story, but probably isn't. It is native advertising, most likely for a college for technology or something.
The first ad is an example of a news story because it has real facts. The other ad is an example of native advertising because it may seem a news story but, it doesn't seem to contain actual facts.
ReplyDeleteThe first advertisement is an News story. Because it about a subject and independent of bias and should answer. The other one is an Native Advertising,because a product disguised as a news story. I think so.
ReplyDelete